UNIVERSITY PROJECTS
PROJECTS DONE DURING MY STUDIES
This page highlights a selection of university projects developed with clients such as Van Kleef, TrueKinetix, and SAIL. Working on these assignments gave me hands-on experience in marketing, strategy, and creative problem-solving.
I’m excited to continue building on this foundation with my graduation project in 2026.
DESIGN THINKING - MARKET RESEARCH - STAKEHOLDER MANAGEMENT
For this project, my team collaborated with Van Kleef, a traditional Dutch brand and museum. We were asked how the museum could attract more visitors and increase revenue despite limited physical space. I developed a merchandise concept for the Van Kleef Museum, applying design thinking, qualitative and quantitative research, and direct client collaboration - skills that became foundational for my later projects.
VALUE CREATION - VIDEO PRODUCTION - PROJECT MANAGMENT
For this project, our team collaborated with SAIL Amsterdam on their youth initiative ER VAAR, which helps young people build confidence, leadership, and a sense of belonging through life at sea. Our task was to create a promotional video that captured the essence and value of the program. This project strengthened my skills in video production, teamwork, and translating a client’s mission into a clear and engaging message.
MARKET RESEARCH - BUSINESS STRATEGY - LEADERSHIP SKILLS
For this project, my team conducted an export market analysis for TrueKinetix, a Dutch high-tech fitness company. We evaluated France as a potential expansion market, assessing economic factors, cultural fit, competition, and strategic partnerships. As project manager, I coordinated the research process and helped shape our recommendations for France’s market entry strategy. This project strengthened my skills in market research, cultural analysis, and strategic planning.
DIGITAL MARKETING - CONCEPT CREATION - LEADERSHIP SKILLS
In this project, my team worked with StrongBody, a wellness brand for women aged 40–55, to help strengthen online engagement and community. We developed three marketing concepts, and the client selected our idea for a gamified website extension called StrongBody League. The concept focused on personalized goals, streak tracking, social connection, and educational content around topics like menopause and burnout. As project manager, I coordinated the team and contributed to the digital marketing strategy, content planning, and concept development.
